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Love to Dream

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About Love to Dream

Love to Dream is an Australian success story that has completely revolutionized the way parents think about swaddling. Founded in Sydney in 2008 by fashion designer and mum Hana-Lia Krawchuk, the brand was born from the sleepless desperation of trying to wrap a baby who refused to keep their arms down. Challenging the traditional "mummy wrap" technique, Love to Dream introduced the iconic Swaddle Up™, the world's first swaddle that allows babies to sleep in their natural "arms up" position.

This design enables infants to access their hands for self-soothing (thumb sucking or touching their face) while still suppressing the startle reflex. Today, Love to Dream is a global leader in infant sleep, offering a comprehensive "3-Stage Sleep System" that guides babies from newborn swaddling through to independent toddler sleep.

Mission, Vision & Innovation

Love to Dream’s mission is to "deliver more sleep" to families around the world, operating on the vision that a well-rested baby leads to well-rested, happier parents. The brand is built entirely on the innovation of Self-Soothing™.. While traditional swaddles restrict arms to the side or chest, Love to Dream’s patented "wings" allow the baby to self-soothe by touching their face, which is a proven mechanism for settling back to sleep without parental intervention.

Another key innovation is their Transition Bag, which solves the dangerous "rolling over" phase. These bags feature zip-off wings, allowing parents to release one arm at a time to gently transition the baby from swaddling to arms-free sleeping without disrupting their routine.

Sleep Solutions is NDIS Registered and Approved

Australian Buying Guides

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Australian Buying Guides

Let Us Help You Choose the Right Product For Your Needs

View Our Buying Guides

Don't stay up late at night worrying if you've made the right choice 😉

Frequently Asked Questions

Why should babies sleep with their arms up?

Medical research suggests that babies naturally sleep with their arms up by their head. This position allows them to self-soothe by sucking on their fingers or stroking their cheeks. The Love to Dream Swaddle Up™ facilitates this natural behavior while still providing the snug, secure feeling of being swaddled, which helps prevent the Moro (startle) reflex from waking them up.

How do I choose the right size?

Love to Dream emphasizes that you must buy based on weight, not just age or height. The effectiveness of the swaddle depends on a snug fit around the chest to suppress the startle reflex. If the swaddle is too big, the neck opening may be too loose (a safety risk) and the swaddle effect will be lost.

  • Newborn: 2.2kg – 3.8kg
  • Small: 3.5kg – 6kg
  • Medium: 6kg – 8.5kg
When do I move to Stage 2 (Transition)?

You must stop swaddling (Stage 1) as soon as your baby shows signs of trying to roll over. This usually happens between 3 to 5 months. At this point, you should switch to a Swaddle Up™ Transition Bag or Suit. These have zip-off wings; you unzip one wing for a few nights to let one arm out, then the other, allowing the baby to push themselves up if they roll onto their tummy.

What TOG rating should I use?

Love to Dream products are TOG rated (Thermal Overall Grade) to replace blankets.

  • 0.2 TOG: For hot rooms (24-27°C).
  • 1.0 TOG: For mild/standard rooms (20-24°C).
  • 2.5 TOG: For cool/winter rooms (16-20°C).
  • 3.5 TOG: For very cold climates (below 16°C).
Are Love to Dream swaddles hip healthy?

Yes. The Love to Dream range is certified as "Hip Healthy" by the International Hip Dysplasia Institute. The bottom of the swaddle is bell-shaped and spacious, allowing the baby's hips and legs to flop outwards into a natural "frog leg" position, which is essential for proper joint development.