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Plum

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About Plum

Plum is one of Australia’s most cherished heritage brands for babywear, with a history spanning over three generations. Established in 1965, this family-owned business originally began as a knitting mill but has since evolved into a leader in the nursery industry, celebrated for its stylish, practical, and affordable sleepwear. While many competitors focus solely on "tech" sleep solutions, Plum blends fashion with function, offering a vast range of sleep bags, swaddles, and rompers that feature hand-illustrated prints and high-quality fabrics.

They are perhaps best known for democratizing the "Walker" Sleep Bag (a sleeping bag with legs), making it a staple in Australian homes for active toddlers who refuse to be confined in a traditional sack. Plum products are widely available in major department stores like Big W and baby specialty retailers, making safe sleep accessible to every budget.

Mission, Vision & Innovation

Plum’s mission is to provide "safe, comfortable, and stylish sleep solutions" for Australian families. Their vision is rooted in community and safety; they have a long-standing partnership with Red Nose (formerly SIDS and Kids), donating a percentage of profits to support research into sudden infant death syndrome. A key innovation for the brand is the Plum Swaddle Suit.

Unlike a standard zip-up swaddle, this is a hybrid design combining a romper with a velcro swaddle wrap. This allows parents to dress the baby in a single layer that handles both the clothing and the swaddling needs, simplifying the bedtime routine while ensuring the hips remain free to move in a "frog leg" position.

Sleep Solutions is NDIS Registered and Approved

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Australian Buying Guides

Let Us Help You Choose the Right Product For Your Needs

View Our Buying Guides

Don't stay up late at night worrying if you've made the right choice 😉

Frequently Asked Questions

What is the Plum "Walker" Sleep Bag?

The Walker is a sleeping bag designed for older babies and toddlers (usually 12 months+) who are mobile. Instead of a sealed bottom sack, it features separate legs with ankle cuffs. This allows the child to stand up and walk around safely before bed or in the morning without tripping, while still keeping them warm like a wearable blanket throughout the night.

How does the Plum Swaddle Suit work?

The Swaddle Suit is a unique all-in-one garment. It looks like a standard short-sleeved romper but features built-in swaddle wings attached to the chest. You zip the baby into the romper, then wrap the wings around their arms to suppress the startle reflex. It is designed to be easier to use than a loose muslin wrap and cannot be kicked off.

Are Plum sleep bags made of Bamboo?

Many of them are. Plum is famous for its Bamboo/Cotton blend sleep bags. This fabric is incredibly soft, breathable, and naturally temperature-regulating, making it ideal for the fluctuating Australian climate. However, they also produce 100% Cotton jersey bags, so it is important to check the specific fabric composition on the label.

What TOG ratings does Plum offer?

Plum offers a comprehensive TOG range for all seasons:

  • 0.5 TOG & 1.0 TOG: For Summer and Spring/Autumn (20°C - 24°C+).
  • 2.5 TOG: For Winter and standard air-conditioned rooms (16°C - 20°C).
  • 3.5 TOG: For very cold climates (below 16°C).
  • Note: Plum bags usually include a free room thermometer card to help you dress your baby correctly.
Is the "Plum Pod" different from the "Swaddle Suit"?

Yes

  • Plum Pod: A simple, zip-up swaddle (similar to a peanut shape) with no velcro. It keeps arms inside but allows them to move up to the chest. It is a "one-step" swaddle.
  • Swaddle Suit: A romper with adjustable velcro wings. This allows for a tighter swaddle if the baby prefers firm compression.