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Guide to Choosing a European Pillow

Sizing, fill types, styling tips, and every brand in our European pillow range - everything you need to find the right euro pillow for your bed.

What Is a European Pillow?

A European pillow - also known as a euro pillow, square pillow, or 65 × 65 pillow - is a large, square-format pillow used for both decoration and functional support. Unlike standard rectangular sleeping pillows, European pillows are designed primarily as a backdrop for bed styling and as a supportive backrest for sitting up in bed to read, watch television, or use a tablet.

At a Glance

  • 65 × 65 cm - square format, unique among Australian pillow sizes
  • Four fill types available: goose down & feather, duck down & feather, goose feather, and microfibre
  • Primary use: decorative bed styling and seated back support
  • Also suitable for sleeping - especially back sleepers
  • Requires European pillowcases (65 × 65 cm) - standard and king sizes will not fit

The square shape and generous size create a layered, hotel-style look when placed behind standard or king pillows. However, many people also use euro pillows for sleeping - particularly back sleepers who benefit from the wider surface area. For a complete overview of all pillow types, see the Australian Pillow Buying Guide.

European Pillow Size Compared

The square shape is what sets European pillows apart. It provides a taller profile when placed upright against a headboard, which is why euro pillows work so well as a decorative backdrop and as a seated backrest - standard rectangular pillows tend to fall sideways or provide less height behind the back.

Standard

Standard

48 × 73 cm

The most common size. Rectangular format for all bed sizes.

European

European

65 × 65 cm

Square format. Decorative styling, back support, and sleeping.

King

King

50 × 90 cm

Wider rectangular pillow. Ideal for king and super king beds.

You will need European pillowcases

Standard (48 × 73 cm) and king (50 × 90 cm) pillowcases are rectangular and will not fit the square 65 × 65 cm shape. Browse European pillowcases for the correct fit.

Fill Types in European Size

European pillows come in four distinct fill types, from premium natural fills to budget-friendly microfibre. Tap a fill type below to jump to its details, or scroll through all four.

Goose Down & Feather

Goose Down & Feather
Duck Down Feather

Duck Down & Feather
Goose Feather

Goose Feather
Microfibre

Microfibre

Goose Down & Feather

Soft, lofty, and luxuriously mouldable. Goose down delivers superior loft due to the larger cluster size from bigger birds. This is the premium natural fill - the closest you can get to five-star hotel bedding at home. Excellent drape and a beautifully plush surface.

Feel: Exceptionally soft and airy with outstanding loft. Naturally temperature regulating.

Best for: Luxury hotel-style bed presentation. Sleepers who also want to use the euro pillow for sleeping.

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Duck Down & Feather

Soft outer with firm core support when triple-chamber construction is used - down outer layers surrounding a supportive feather core. Naturally temperature regulating and an excellent balance of luxury and value.

Feel: Soft and structured. Triple-chamber design gives a plush surface with lasting support underneath.

Best for: Dual-purpose use - comfortable for both back support and sleeping. Triple-chamber provides structure without sacrificing softness.

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Goose Feather

Firmer and more structured than down blends. Good shape retention and naturally supportive - the feather fill holds its shape well behind the back, making it an excellent choice for seated use against a headboard.

Feel: Firmer and more structured than down blends. Good shape retention with natural breathability.

Best for: Sleepers and sitters who want firm support. The feather fill holds its shape well behind the back.

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Microfibre

Soft and plump. Hypoallergenic and fully machine washable. The most affordable option in the range, available in both soft and firm profiles. Ideal for decorative use, guest rooms, or anyone wanting a quality euro pillow at an accessible price.

Feel: Soft and plump. Available in soft and firm profiles depending on brand.

Best for: Decorative use, allergy sufferers, guest rooms, or anyone wanting a good-quality euro pillow at an accessible price.

View Range

How to Style European Pillows

Euro pillows are one of the most versatile styling tools in bedroom design. Here are four popular ways to use them.

Classic Layered Look

Place 2–3 euro pillows upright against the headboard as the back layer. Add standard or king sleeping pillows in front. Finish with a smaller decorative cushion centred at the front.

Minimalist Pairing

Two euro pillows side by side against the headboard with sleeping pillows laid flat in front - clean and simple. Works well on queen and king beds.

Sofa or Daybed

Euro pillows are not limited to the bedroom. The square format works as a large cushion on a sofa, reading nook, or daybed for comfortable back support.

Reading & Support

Prop a firm euro pillow upright between the back and headboard for seated support. The 65 cm height provides more coverage than a standard pillow, supporting the full lower and mid back.

Matching Tip

European pillowcases are the easiest way to tie euro pillows into a bedroom colour scheme. Choose a contrasting or complementary colour to sleeping pillowcases for a layered, styled look.

How Many European Pillows Do I Need?

The right number of euro pillows creates an even backdrop across the width of the headboard. Here's a quick visual guide by bed size.

2
Single / Double Bed

Two euro pillows side by side fills the headboard width neatly

2–3
Queen Bed

Two for a minimal look or three for full headboard coverage

3
King / Super King

Three euro pillows span the full width for a balanced, hotel-style presentation

Our European Pillow Brands

We stock only trusted brands known for reliability, comfort, and excellent after-sales support in Australia.

Bambi Bambury Sheridan Dreamaker Downia Easyrest Herington Jason Jaspa Infinity

Don't Forget: European Pillowcases & Protectors

European pillows require European-size accessories - standard and king sizes will not fit the square 65 × 65 cm shape. Two essentials to consider:

European Pillowcases

Available in cotton, Tencel, and organic cotton. Standard and king pillowcases are rectangular and will not fit the square shape. Shop European pillowcases

Pillow Protectors

Extend the life of the pillow by shielding it from sweat, oils, and allergens. Particularly important for down and feather fills, which are more difficult to wash than microfibre. Shop pillow protectors

Find Your Perfect European Pillow

Sleep specialists can help match the right European pillow to your styling or sleeping needs. Free delivery on orders over $150.

Shop European Pillows Pillow Buying Guide Speak to an Expert

Euro Pillow Fill Type

Other Pillow Sizes

Other Pillows

Reviews & Guides

National Disability Insurance Scheme

Sleep Solutions is a registered NDIS provider

Sleep Solutions is registered as a provider with the NDIS

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Luxury and comfort with optimal support

Choosing the right pillow is essential for achieving truly restful sleep. With a pillow that suits your frame and your preferred sleeping position, you'll encourage proper spinal alignment and enjoy increased comfort and relaxation, so you can get a great night's sleep every time.

European Pillows are decorative pillows commonly used in bedding sets. They are typically square-shaped and measure 65 x 65 cm or sometimes 71 x 71 cm. They are larger than standard pillows and provide more support for the neck and head. They are often used as accent pillows and can be layered with other pillows for a stylish look.

Sleep Solutions is NDIS Registered and Approved

Frequently Asked Questions

What is a European Pillow?

A European pillow, also known as a Euro pillow, is a type of decorative pillow that is commonly used in home décor. Originating from Europe, hence the name, this pillow size has gained popularity worldwide due to its versatility and aesthetic appeal. A standard European pillow measures approximately 65 cm x 65 cm, a size that sets it apart from other pillow types. Its large, square shape makes it a perfect backdrop for standard or king size pillows on a well-dressed bed.

Here are some notable characteristics and uses of European pillows:

  • Decorative use: European pillows are often used for decorative purposes. They come in a variety of patterns and colours, allowing for flexibility in bedroom design. Typically, they are placed behind other pillows to add depth and interest to the bed's overall look.
  • Comfort and support: Despite being largely used for décor, European pillows can also provide comfort and support when used as a backrest or prop for reading or watching TV in bed.
  • Variety: Just like other pillow types, European pillows come in a range of fillings, including down, feather, microfibre, and memory foam, catering to different comfort preferences.


When shopping for a European pillow, consider the pillow's filling, the design and colour of the pillowcase, and how it complements your existing bedroom décor.

What size is a European Pillow in Australia?

In Australia, a European pillow, often referred to as a Euro pillow, has standard dimensions of approximately 65 cm x 65 cm. This square shape and relatively large size distinguish it from other types of pillows available in the market. The European pillow is characterised by its versatility, often serving both functional and decorative purposes in home décor. Its dimensions make it a perfect backdrop for smaller pillows, contributing to an attractive and layered look on the bed.

Given the different shape and dimensions - there are also European size pillowcases

Can you sleep on a European pillow?

Yes. While European pillows are often used as decorative bed backdrops, many people use them for sleeping, reading, and back support while sitting up in bed. Choose a firmer fill like memory foam or high-density microfibre for sleeping, or a softer down fill for decorative use.

How many European pillows do I need?

As a general guide: 2 for a single or double bed, 2-3 for a queen bed, and 3 for a king or super king bed. This creates an even backdrop across the width of the headboard. Some people prefer just 2 on a king bed for a more minimal look - there's no strict rule.

What is the difference between a euro pillow and a cushion insert?

A European pillow is a bed pillow - it is filled more generously, designed for support and comfort, and is typically made with higher-quality materials (cotton covers, down or premium microfibre fills). A 65 × 65 cm cushion insert is a lighter, thinner product designed purely to fill a decorative cushion cover. Euro pillows provide significantly more loft, support, and durability than a basic cushion insert.

How do I keep European pillows looking plump?

Fluff euro pillows regularly by giving them a good shake and a few firm punches from each side to redistribute the fill. For down and feather fills, a quick tumble in the dryer on a low or no-heat setting can restore loft. Using a pillow protector underneath the pillowcase helps maintain hygiene and extends the pillow's life, keeping it plump for longer.