European Pillows

A European pillow, also known as a Euro pillow, is a type of decorative pillow that is commonly used in home décor. Originating from Europe, hence the name, this pillow size has gained popularity worldwide due to its versatility and aesthetic appeal. A standard European pillow measures approximately 65 cm x 65 cm, a size that sets it apart from other pillow types. Its large, square shape makes it a perfect backdrop for standard or king size pillows on a well-dressed bed.

Here are some notable characteristics and uses of European pillows:

• Decorative use: European pillows are often used for decorative purposes. They come in a variety of patterns and colours, allowing for flexibility in bedroom design. Typically, they are placed behind other pillows to add depth and interest to the bed's overall look.
• Comfort and support: Despite being largely used for décor, European pillows can also provide comfort and support when used as a backrest or prop for reading or watching TV in bed.
• Variety: Just like other pillow types, European pillows come in a range of fillings, including down, feather, microfibre, and memory foam, catering to different comfort preferences.

When shopping for a European pillow, consider the pillow's filling, the design and colour of the pillowcase, and how it complements your existing bedroom décor.

In Australia, a European pillow, often referred to as a Euro pillow, has standard dimensions of approximately 65 cm x 65 cm. This square shape and relatively large size distinguish it from other types of pillows available in the market. The European pillow is characterised by its versatility, often serving both functional and decorative purposes in home décor. Its dimensions make it a perfect backdrop for smaller pillows, contributing to an attractive and layered look on the bed.

Given the different shape and dimensions - there are also European size pillowcases

Yes. While European pillows are often used as decorative bed backdrops, many people use them for sleeping, reading, and back support while sitting up in bed. Choose a firmer fill like memory foam or high-density microfibre for sleeping, or a softer down fill for decorative use.

As a general guide: 2 for a single or double bed, 2-3 for a queen bed, and 3 for a king or super king bed. This creates an even backdrop across the width of the headboard. Some people prefer just 2 on a king bed for a more minimal look - there's no strict rule.

A European pillow is a bed pillow - it is filled more generously, designed for support and comfort, and is typically made with higher-quality materials (cotton covers, down or premium microfibre fills). A 65 × 65 cm cushion insert is a lighter, thinner product designed purely to fill a decorative cushion cover. Euro pillows provide significantly more loft, support, and durability than a basic cushion insert.

Fluff euro pillows regularly by giving them a good shake and a few firm punches from each side to redistribute the fill. For down and feather fills, a quick tumble in the dryer on a low or no-heat setting can restore loft. Using a pillow protector underneath the pillowcase helps maintain hygiene and extends the pillow's life, keeping it plump for longer.